Amsterdam, Netherlands

Amsterdam, Netherlands' capital, effortlessly combines its storied past with a dynamic contemporary way of life. Nestled in the province of North Holland, Amsterdam is renowned for its iconic canals, world-class museums, and progressive culture, making it a top destination for travelers from all over the globe. Amsterdam’s origins date back to the 12th century, when it began as a small fishing village on the banks of the Amstel River. The name "Amsterdam" is derived from the Amstel dam, highlighting its roots as a crucial point in the river's damming. 

The city experienced significant growth during the Dutch Golden Age in the 17th century, becoming a major trading and financial hub. This era saw the construction of the famous Canal Ring, now a UNESCO World Heritage site, which showcases the city’s exceptional urban planning and architectural beauty. The architectural splendor from this period is still visible today, with elegant merchant houses, charming gabled facades, and historic churches adorning the canals. Walking through the city, one can easily feel the grandeur of Amsterdam’s past while appreciating its well-preserved buildings and streets. Amsterdam is synonymous with art and culture. The city is home to an impressive array of museums, including the Rijksmuseum, which houses masterpieces by Rembrandt and Vermeer, and the Van Gogh Museum, dedicated to the works of Vincent van Gogh. These establishments not only honor Dutch art but also draw millions of visitors every year.

Amsterdam is a city of contrasts, where historical charm meets modern innovation. Known for its liberal policies, particularly regarding cannabis use and LGBTQ+ rights, the city embodies a progressive and open-minded ethos. The Red Light District, while controversial, reflects Amsterdam’s unique approach to social issues. The city’s flat terrain and extensive network of bike paths make cycling the preferred mode of transport for locals and tourists alike. This not only promotes a healthy lifestyle but also contributes to a sustainable urban environment by reducing traffic congestion and pollution.

Amsterdam is committed to sustainability. The city boasts numerous parks and green spaces, such as Vondel park, which offer residents and visitors a place to relax and enjoy nature. Initiatives like the promotion of electric vehicles and the “green roof” project demonstrate Amsterdam’s dedication to environmental sustainability.

Amsterdam hosts a variety of events and festivals throughout the year that highlight its cultural diversity and lively spirit. King’s Day, celebrated on April 27th, is a nationwide party where the city is draped in orange, the national colour. The Amsterdam Dance Event, a leading electronic music festival, draws artists and fans from around the world.




Media Partners & Collaboration